It is possible to determine the physical location of a computer or a device on the internet with the help of its IP address. Such a process is known as IP geolocation, and it has a lot of applications. It is helpful for a business to understand the market and its customers. It helps them customize their website content and products for them. Parents can also keep tabs on their children’s activities through this. IP geolocation is also used by law enforcement agencies to track criminals.

The IP addresses approximate the location of people tracked and do not give the exact location. It is done with the help of tables where IP maps a particular location in question.